Over 100 years have passed since that original first live broadcast of the opera performance at the met and guess what old school is still here! 

Some fact :-

*Radio still reaches 85% of the US population every week 

*Listeners listen 2hr per day on average 

*40% of all radio advertising expenses worldwide come from the Us 

*About half the population of the Us listens to internet radio at least once a month 

Now while profits might have shrunk radio isn’t dead yet.

Radio Marketing 

OTT and streaming service have taken upon radio and they are doing what most podcast  do: advertise at the beginning of songs and shows .

since social media is the marketing darling these days.it is fairly easy to find  a local radio station ,get on  a show , be interviewed or negotiate a deal with them .

If you are an Indian, you may be able to recall the famous vicco vajiradant’s song 

Nostalgia hits hard, doesn’t it ?