Over 100 years have passed since that original first live broadcast of the opera performance at the met and guess what old school is still here!
Some fact :-
*Radio still reaches 85% of the US population every week
*Listeners listen 2hr per day on average
*40% of all radio advertising expenses worldwide come from the Us
*About half the population of the Us listens to internet radio at least once a month
Now while profits might have shrunk radio isn’t dead yet.
Radio Marketing
OTT and streaming service have taken upon radio and they are doing what most podcast do: advertise at the beginning of songs and shows .
since social media is the marketing darling these days.it is fairly easy to find a local radio station ,get on a show , be interviewed or negotiate a deal with them .
If you are an Indian, you may be able to recall the famous vicco vajiradant’s song
Nostalgia hits hard, doesn’t it ?