About Lesson
ELECTRONIC BILLBOARDS
ALL of the billboards in the Times square are electronics and pretty advanced !
why ? Because in the Sahara desert, no one is actually competing with you for people’s attention You win if you have a billboard at all .
But in time square. people’s attention is probably more valuable than anywhere else in the world. Over 360000 people cross through it each day. some of the are even interactive. thanks to artificial intelligence !
Renting a billboard space on times square for a year will set you back a whopping $1.1 to $ 4 Million